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Collection · Processes & products

AI Use Cases

Where AI is put to work in processes and products. Explore 498 use cases from 210 podcast conversations, searchable by department and always connected to their source.

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All cases and sources for your own AI assistant. How it works

V3 · Updated 07 Oct 2026
Four people review notes on a workflow together at a tall table island in a bright loft.
From ideas to everyday work.AI-generated

What keeps recurring

Ten key findings.

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From 210 handpicked podcast episodes published since 14 May 2024, we have identified 498 AI use cases. These ten key findings show which patterns of use recur particularly often in the conversations and offer starting points for using AI in your own company.

01Companies have AI answer standard inquiries in chat and pass only difficult cases on to people.

In the analyzed podcast episodes, one of the most frequent patterns, above all in these departments: customer service; product and digital offering; IT and software development.

It starts with a knowledge base built from existing content: the company's own website, internal process documents or staff training material (AF-165.1, AF-141.1, AF-155.2). The bot answers from it with source references and states up front that an AI is answering (AF-115.2, AF-080.1). A fixed rule determines when it hands over to a person, and sensitive matters such as account blocking or fraud inquiries follow predefined paths (AF-145.2, AF-183.1, AF-080.1).

The bot exposes the quality of the company's own content without any filter: at BARMER a large share of the remaining project time went into outdated pages and links (AF-036.1), and the town of Burgwedel first removed duplicate and contradictory information from its website (AF-165.1). DKB has a second model check every answer before it is sent and, according to its Chief Growth Officer, reaches a resolution rate of over 80 percent (AF-156.1). The complex and sensitive cases stay with employees (AF-114.1).

Status: confirmed, 4 new supporting episodes

Supported by these conversations, 17 of them from the last three months

  • #238: How a 700-Person Bank Is Using AI to Build Apps, Agents, and Digital EmployeesThe Artificial Intelligence Show · 10 Sept 2026 · 39 min · EN · 4 use cases
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  • Fintechs, AI and Digital Banking: How the Financial Industry Is ChangingDas Ohr am Netz · 10 Sept 2026 · 30 min · DE · 2 use cases
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  • AI as Co-CEO: How AI Integration in the Company Succeeds, with Christian Steiger of LexwareOMR Education · 31 Aug 2026 · 52 min · DE · 4 use cases
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  • #95 AI Native FINN co-founder and CTO Andreas Stryz on AI, Scrum, 98% and AI-reviewed codeTech and Tales · 28 Aug 2026 · 42 min · DE · 3 use cases
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  • AI at OTTOInside IT. Der deutschsprachige CIO Podcast. · 10 Aug 2026 · 42 min · DE · 1 use case
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  • AI Delivers 4x More Output If You Do THIS - with Karsten Rösener, WarsteinerMY DATA IS BETTER THAN YOURS · 06 Aug 2026 · 58 min · DE · 4 use cases
    Spotify (listen with a subscription)Apple Podcasts (listen with a subscription)
  • #10 AI Strategy and AI Use Cases at BARMER with Carsten StahlschmidtDer Entscheidungshilfe-Podcast für Zukunftstechnologien im Gesundheitswesen · 28 Jul 2026 · 42 min · DE · 2 use cases
    Spotify (listen with a subscription)Apple Podcasts (listen with a subscription)
  • How a Doctor Is Building the AI Operating System for 8,000+ Practices and Clinics with an AI-First TeamAI FIRST · 17 Jul 2026 · 57 min · DE · 5 use cases
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  • The trust layer banks need for an agentic future with Mathias Fanschek, Raiffeisen Bank InternationalVUX World · 12 Jun 2026 · 38 min · EN · 2 use cases
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  • 500 AI Projects & 80% Adoption: Deutsche Telekom's Transformation Recipe with Lena DrubelKollegin KI · 02 Jun 2026 · 40 min · DE · 4 use cases
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  • From Fax to AI: How a City Administration Dares the Digital AwakeningCybersecurity ist Chefsache · 01 Jun 2026 · 79 min · DE · 2 use cases
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  • Rossmann's CHRO: AI Layoffs, Humanoid Robots and the New HR RealityHR Weekly · 19 May 2026 · 60 min · DE · 4 use cases
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  • AI at Deutsche Bahn with Carmen Maria Parrino: How digital transformation with voice AI and smart mobility improves the customer experience in public transport (#052)Return on Innovation · 13 May 2026 · 44 min · DE · 2 use cases
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  • How a 43,000-resident municipality models AI transformationAI FIRST · 08 May 2026 · 48 min · DE · 3 use cases
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  • #75 AI and Banking - Sascha Dewald, CGO of DKB, explains how AI can be used in banking.Tech and Tales · 10 Apr 2026 · 45 min · DE · 2 use cases
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  • Smart City Stuttgart: From Fish Sensors, Housing Benefit Bots & Data Protection.Basis 108. Der IT-Zukunftspodcast · 10 Apr 2026 · 29 min · DE · 3 use cases
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  • AI Program at BASF: Mass Participation and Elite Performance (with Marcus Pospiech)AI FIRST · 06 Mar 2026 · 64 min · DE · 3 use cases
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  • Think with Tarek: Agentic Commerce & AI in Retail with Tarek MüllerOMR Education · 23 Feb 2026 · 58 min · DE · 3 use cases
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  • 253 - How the Eberspächer Group Scales Its Corporate AI Program to Systematically Integrate AI into Processes | Florian DuerrState of Process Automation · 31 Jan 2026 · 32 min · DE · 1 use case
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  • 250 - AI Agents Instead of Hiring: How FINN Uses AI Agents to Accelerate GrowthState of Process Automation · 10 Jan 2026 · 37 min · DE · 2 use cases
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  • Embedding AI in the Organization: Enablement & Governance at PAYBACKAI FIRST · 09 Jan 2026 · 59 min · DE · 3 use cases
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  • Marc Opelt, CEO of OTTO: Why AI is the Biggest Gamechanger Since the InternetNewMinds.AI · 05 Dec 2025 · 63 min · DE · 2 use cases
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  • How TUI Implements AI in 400+ Hotels & Resorts for Better Guest Experiences and Sustainability. (Jano Martin, Director of Controlling & IT, TUI Hotels & Resorts)AI FIRST · 13 Nov 2025 · 43 min · DE · 4 use cases
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  • How DKB Developed a Digital Agent that Solves Most Support RequestsAI FIRST · 24 Oct 2025 · 55 min · DE · 2 use cases
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  • #78 - Success Story of Burgwedel: Great Responses with Minimal Effort Thanks to AI SearchChatbots und KI - Nutzen, Anwendungen und Erfahrungen · 17 Jul 2025 · 38 min · DE · 1 use case
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  • How Does AI Work in City Administration, Dr. Nina Bohm?AI FIRST · 04 Jul 2025 · 50 min · DE · 2 use cases
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  • Ask Albert: AI in Medium-Sized Businesses - Marabu Leads the WayBasis 108. Der IT-Zukunftspodcast · 22 Apr 2025 · 39 min · DE · 3 use cases
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  • Saving One Hour a Day for the CEO - KärcherF.A.Z. Künstliche Intelligenz · 04 Dec 2024 · 34 min · DE · 3 use cases
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  • At Volkswagen, the AI codes at night: Thorsten Jankowski on agentic coding in the corporationTokenMade - AI Use Cases · 29 Sept 2026 · 33 min · DE · 1 use case
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  • How All Teams Build Their Own Solutions with AI: Tool Stack, Use Cases, Organization @ celebrate companyAI FIRST · 25 Sept 2026 · 61 min · DE · 5 use cases
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  • #102 Success Story ENDRESS: Chatbot Ivy Supports Product Consulting and Emergency Power QuestionsChatbots und KI - Nutzen, Anwendungen und Erfahrungen · 24 Sept 2026 · 45 min · DE · 2 use cases
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  • How Nationwide CTO Michael Carrel Is Building an AI-Ready WorkforceTechnovation with Peter High · 24 Sept 2026 · 44 min · EN · 2 use cases
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  • What a family business can do differently with AIMarkt und Mittelstand: Der Podcast · 22 Sept 2026 · 16 min · DE · 3 use cases
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  • 50 Million Euros ARR with 65 Employees: How Langdock Scales AI-NativelyAI FIRST · 02 Oct 2026 · 48 min · DE · 1 use case
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  • AI in Industry - Thomas Arnoldner & Christoph Knogler on Strategy, Costs and SovereigntyDer AI Austria Podcast · 01 Oct 2026 · 49 min · DE · 1 use case
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  • #234: How HubSpot Is Reimagining the Entire Customer Journey With AI AgentsThe Artificial Intelligence Show · 27 Aug 2026 · 33 min · EN · 6 use cases
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  • How Notion Rebuilt HR from First Principles | Katy ShieldsBelow the Surface · 11 Aug 2026 · 46 min · EN · 1 use case
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02Companies have coding agents and AI tools write code, fix bugs and read out legacy systems, while people describe the task beforehand and approve the result.

In the analyzed podcast episodes, one of the most frequent patterns, above all in these departments: IT and software development; research and development.

The typical sequence is this: first the requirement is described precisely, then the agent builds the code, and at the end a person reviews the pull request. mobile.de works this way, with Claude Code also writing the tests (AF-083.1), and so does Parloa, with the fixed steps specify, research, implement, validate, ship (AF-054.1). Beforehand, the context had to become readable for the AI: at mobile.de an indexed codebase (AF-083.2) as well as a style guide and security guidelines (AF-083.1), at Lauda all software projects on one platform (AF-177.6), at Upvest a technically enforced four-eyes principle (AF-089.1).

The work shifts from writing to describing and reviewing, and the person stays in charge of approval: at Thermondo no code goes into production without human review (AF-030.1), Upvest enforces an independent human review for every pull request (AF-089.1), and Parloa lets only low-risk changes through automatically (AF-054.2). According to the CIO of Goldman Sachs, around 70 percent of developer time on complex cloud migrations goes into the plan rather than the implementation (AF-122.1).

Status: confirmed, 1 new supporting episode

Supported by these conversations, 16 of them from the last three months

  • #240: How David’s Bridal Is Rebuilding a 76-Year-Old Business Around AIThe Artificial Intelligence Show · 17 Sept 2026 · 36 min · EN · 4 use cases
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  • Tobi Lütke: AI Agents, Better Decisions, and the Future of WorkThe Knowledge Project · 15 Sept 2026 · 66 min · EN · 1 use case
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  • When AI Is Allowed to Code, Are Developers Left with Only Reading? - Benjamin HummelTestautomatisierung, KI & Agilität · 15 Sept 2026 · 35 min · DE · 2 use cases
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  • Fintechs, AI and Digital Banking: How the Financial Industry Is ChangingDas Ohr am Netz · 10 Sept 2026 · 30 min · DE · 2 use cases
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  • #95 AI Native FINN co-founder and CTO Andreas Stryz on AI, Scrum, 98% and AI-reviewed codeTech and Tales · 28 Aug 2026 · 42 min · DE · 3 use cases
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  • #31 - Elisabeth & Max Meister: How a pair of siblings becomes an (AI) pioneer in technical tradeHUBER Business AI Podcast · 16 Aug 2026 · 32 min · DE · 4 use cases
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  • #30 BRACK.ALLTRON CIO Tobias Quelle: How strong AI use cases turn into a company-wide systemHUBER Business AI Podcast · 09 Aug 2026 · 42 min · DE · 2 use cases
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  • #S2.09 Automating the Grind: Freeing Up Human Attention - Pedro Gil Carvalho (Thermondo)Beyond Vibe Coding · 06 Aug 2026 · 53 min · EN · 3 use cases
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  • From CompanyGPT to AI Platform: How Helaba Scales AI Across the Group (Philipp Schwaab, Chief AI Officer)AI FIRST · 24 Jul 2026 · 55 min · DE · 3 use cases
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  • #85 Pragmatic AI Change Management in Mid-Sized Companies, with Matthias Holder, Head of AI @ Uzin Utz SEDigital Success | Erfolgreich den Wandel meistern · 17 Jul 2026 · 51 min · DE · 4 use cases
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  • How a Doctor Is Building the AI Operating System for 8,000+ Practices and Clinics with an AI-First TeamAI FIRST · 17 Jul 2026 · 57 min · DE · 5 use cases
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  • AI at Rossmann: Why Transformation Only Succeeds With PeopleKI Köpfe · 16 Jul 2026 · 34 min · DE · 2 use cases
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  • #S2.05 Inside Parloa's AI Kitchen: How the Company Building Agents Builds with Agents - Italo VietroBeyond Vibe Coding · 09 Jul 2026 · 64 min · EN · 4 use cases
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  • From 1,000 Interns to One Day SprintsProduct Rebels · 09 Jul 2026 · 36 min · EN · 2 use cases
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  • #82 Gameplan for AI | What makes a real enterprise AI strategy today, with Markus Rautert, CTO @ adidas | AV Innovation Circle 2026Digital Success | Erfolgreich den Wandel meistern · 02 Jul 2026 · 31 min · DE · 2 use cases
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  • AI Strategies in the European Banking Sector with Carsten Bittner: How ABN AMRO Bank Automates Knowledge Work and Improves the Customer Experience Through AI Agents and Ambidextrous Leadership (#057)Return on Innovation · 24 Jun 2026 · 39 min · DE · 4 use cases
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  • #55 DATEV CTO Christian Bär: "It will never again be as comfortable as it is today"Becoming CTO Secrets · 23 Jun 2026 · 51 min · DE · 4 use cases
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  • #80 smart ORDER: What Really Works When Scaling AI, with Jörn Ossowski (Head of IT, OU Materials Europe at tk accelis)Digital Success | Erfolgreich den Wandel meistern · 23 Jun 2026 · 40 min · DE · 3 use cases
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  • Agentic Engineering: How Does the Tech Team at mobile.de Work With AI?AI FIRST · 05 Jun 2026 · 57 min · DE · 2 use cases
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  • #063 FinTech and AI Pioneer, with Florian Thiel (Upvest)Beyond Vibe Coding · 23 May 2026 · 67 min · DE · 2 use cases
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  • From Copilot to Colleague: how Thomson Reuters rebuilds 150-year-old franchises with agentic AIEnterprise AI Innovators · 13 May 2026 · 29 min · EN · 4 use cases
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  • From Tools to Transformation: How Expedia Operationalizes AI at ScaleTechnovation with Peter High · 04 May 2026 · 40 min · EN · 3 use cases
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  • AI transformation at sipgate: Lukas HejniakBeyond Vibe Coding · 23 Apr 2026 · 68 min · DE · 2 use cases
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  • #57 Impressive AI Transformation at GetAway Group - Bastian BuchBeyond Vibe Coding · 11 Apr 2026 · 68 min · DE · 1 use case
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  • Smart City Stuttgart: From Fish Sensors, Housing Benefit Bots & Data Protection.Basis 108. Der IT-Zukunftspodcast · 10 Apr 2026 · 29 min · DE · 3 use cases
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  • Goldman CIO Marco Argenti on the Warp-Speed Improvements in AIOdd Lots by Bloomberg · 30 Mar 2026 · 52 min · EN · 2 use cases
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  • How to Build an AI-First Company, Daniel Khachab? (CEO & Co-Founder, Choco)AI FIRST · 12 Sept 2025 · 63 min · DE · 4 use cases
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  • 76% Daily Usage: How to Achieve AI Adoption in SMEs (Lauda)AI FIRST · 21 Feb 2025 · 56 min · DE · 6 use cases
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  • Everyone is building with AI, but who still understands what is being created? | Florian Baader, CEO meinGPTAI to the DNA · 25 Sept 2026 · 97 min · DE · 2 use cases
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  • How All Teams Build Their Own Solutions with AI: Tool Stack, Use Cases, Organization @ celebrate companyAI FIRST · 25 Sept 2026 · 61 min · DE · 5 use cases
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  • Developing Software on Steroids with Claude and Codex - Benedikt StemmildtTestautomatisierung, KI & Agilität · 22 Sept 2026 · 41 min · DE · 5 use cases
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  • Notion rebuilt, legal agent, aroma prediction: Dr. Sara Marquart of Planet A Foods shows her AI suiteTokenMade - AI Use Cases · 01 Oct 2026 · 29 min · DE · 4 use cases
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03Companies generate product images, model photos and campaign variants with AI from a real source image and only hold photo shoots where real mood, faces or skin are needed.

In the analyzed podcast episodes, one of the most frequent patterns, above all in these departments: marketing and communications; product and digital offering.

It starts with a real image: a photo of the item on a mannequin bust, the first sample from production or a motif from the image archive (AF-136.1, AF-062.3, AF-158.1). Where standard models miss the company's own image style or alter the product, an image model is trained on it (AF-130.1, AF-162.1). The AI generates many variants, and the test in the online shop decides which image stays; About You tests 20 variants per item this way and two image models against each other, and Bonprix plans the same (AF-136.1, AF-052.5, AF-062.2). The photo shoot remains for mood, faces and skin (AF-049.3, AF-003.2).

The bottleneck moves from the photo shoot to selection and to checking whether the image matches the real item (AF-151.1). At About You the image AI initially invented extra buttons, and returns rose. According to the co-founder, only an automated check before going live brought returns back in line with those for the studio images (AF-052.4). According to the co-founder, the company reached cost savings of over 90 percent only in the third test round, after 15 months (AF-052.1).

Status: confirmed, 2 new supporting episodes

Supported by these conversations, 11 of them from the last three months

  • Guardrails for AI don't slow you down, they focus you, with Valerie S., L'OréalMY DATA IS BETTER THAN YOURS · 17 Sept 2026 · 46 min · DE · 3 use cases
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  • How HOLY built its own creator platform - Daniel Setzermann #26TokenMade - AI Use Cases · 15 Sept 2026 · 28 min · DE · 2 use cases
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  • Eduard Dörrenberg: Wolff GPT, how a family business introduced AI faster than large corporationsBIG BANG Podcast · 14 Sept 2026 · 43 min · DE · 3 use cases
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  • #85 Pragmatic AI Change Management in Mid-Sized Companies, with Matthias Holder, Head of AI @ Uzin Utz SEDigital Success | Erfolgreich den Wandel meistern · 17 Jul 2026 · 51 min · DE · 4 use cases
    Spotify (listen with a subscription)Apple Podcasts (listen with a subscription)
  • What Marketers Can Learn From Heinemann's AI StrategyMarketing mit KI · 15 Jul 2026 · 43 min · DE · 2 use cases
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  • DEICHMANN CIO: Is AI Rebuilding Retail?AI & Why - Was verändert sich wirklich? · 14 Jul 2026 · 50 min · DE · 4 use cases
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  • #88 E-Commerce and AI Part 2: Tarek Müller on Use Cases, Best Practices, GEO and the AI Future at About YouTech and Tales · 10 Jul 2026 · 46 min · DE · 5 use cases
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  • CC #214 AI in day-to-day operations: How Zooplus mobilises teams, data and the organisation for future readinessK5 Commerce Cast · 07 Jul 2026 · 48 min · DE · 2 use cases
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  • #87 How AI Is Revolutionizing Bonprix's Fashion WorldTech and Tales · 03 Jul 2026 · 31 min · DE · 4 use cases
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  • Stefan Wolk: The customer is you - how Fielmann uses AI to reimagine brick-and-mortar retailBIG BANG Podcast · 05 May 2026 · 34 min · DE · 4 use cases
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  • Behind the Scenes at BSH: How AI Impacts Brand Quality, Recipes, and Washing MachinesNewMinds.AI · 12 Mar 2026 · 89 min · DE · 3 use cases
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  • Think with Tarek: Agentic Commerce & AI in Retail with Tarek MüllerOMR Education · 23 Feb 2026 · 58 min · DE · 3 use cases
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  • AI in the Creative Industry: How JUSTADDSUGAR is Rethinking the Agency World with Its Own ToolAI FIRST · 19 Dec 2025 · 49 min · DE · 2 use cases
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  • Marc Opelt, CEO of OTTO: Why AI is the Biggest Gamechanger Since the InternetNewMinds.AI · 05 Dec 2025 · 63 min · DE · 2 use cases
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  • How Does HORNBACH Use AI in Content Marketing?AI FIRST · 17 Oct 2025 · 51 min · DE · 2 use cases
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  • How to Balance AI Democratization with Strategic Impact, Ludwig Pannach? (Head of AI, XXXLutz Group)AI FIRST · 22 Aug 2025 · 67 min · DE · 3 use cases
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  • AI at ProSieben & JOYN: From Experimentation to ScalingNewMinds.AI · 17 Jul 2025 · 61 min · DE · 4 use cases
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  • GenAI at Bosch: From Idea to Company-Wide Rollout in 18 MonthsAI FIRST · 06 Dec 2024 · 41 min · DE · 1 use case
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  • Absurdly Fruity: How Rauch is Conquering the Iced Tea Market with Generative AINewMinds.AI · 27 Nov 2024 · 62 min · DE · 2 use cases
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  • Live Podcast with Julian Kramer: How Adobe and AI are Transforming the Creative IndustryNewMinds.AI · 13 Oct 2024 · 55 min · DE · 1 use case
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  • Generative AI in Action: Behind the Scenes at ZDF DigitalNewMinds.AI · 04 Oct 2024 · 66 min · DE · 4 use cases
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  • #242: How Baptist Health’s Marketing Team Took the Lead on AI TransformationThe Artificial Intelligence Show · 24 Sept 2026 · 44 min · EN · 2 use cases
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  • What a family business can do differently with AIMarkt und Mittelstand: Der Podcast · 22 Sept 2026 · 16 min · DE · 3 use cases
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  • 537: When Marketing Leads the AI MigrationRenegade Marketers Unite · 18 Sept 2026 · 52 min · EN · 5 use cases
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  • How a CTO prepares his 1:1s with Claude | David Nellessen #32TokenMade - AI Use Cases · 06 Oct 2026 · 37 min · DE · 1 use case
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  • L’Oréal: What does the future bring with AI?t3n Arbeit in Progress · 02 Oct 2026 · 37 min · EN · 1 use case
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AI FIRST · 11 Sept 2026 · 103 min · DE

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The cases report statements from podcast conversations. Each text explains whether an application is planned, being tested or already in use.

What’s new?Changes since V2

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